Artist Playbook: Best Practices for Growing Your Streams
Objective
To incrementally improve music releases, leading to a significant increase in streaming numbers over a three-month period by focusing on tracks with the highest growth potential.Strategies
Pre-Release
- Demos and Refinement: Employ Songbird’s Pre-Release Prediction model to evaluate your demo’s streaming potential. This helps in pinpointing tracks with the highest growth prospects.
- Understand Your Audience: Utilize Songbird’s audio analysis to identify sub-genres and corresponding audiences, enhancing target marketing strategies.
- Benchmarking: Compare your music against similar artists or sub-genres using Songbird’s analytics. This aids in setting realistic performance targets.
- Marketing Strategy: Craft a detailed pre-release marketing plan based on insights from Songbird, adapting your strategy based on real-time data and feedback.
Post-Release
- Initial Trajectory Analysis: Use Songbird’s Post-Release Prediction model right after release to get an early understanding of the track’s performance trajectory.
- Four-Week Increment Forecasts: Regularly check Songbird’s forecasts for streaming predictions, adjusting your marketing efforts accordingly.
- Adaptive Marketing Actions: Make informed decisions on marketing spend based on post-release data, continuously refining your strategy with Songbird’s insights.
Key Takeaways
- Focus on high-potential tracks as identified by Songbird.
- Use Songbird’s analytics and prediction models for data-driven decision-making.
- Regularly adjust marketing and promotional strategies based on ongoing analysis.
Label Manager Playbook 1: Strategic ROI Optimization for New Releases
Objective
Maximize streaming revenues while minimizing marketing expenses by selecting tracks and artists with the highest potential for quick ROI.Strategies
- Talent Discovery: Use Songbird to identify artists likely to achieve high growth.
- Track Selection: Apply the Pre-Release Prediction model to choose tracks with strong streaming potential.
- Marketing Strategy: Develop and implement marketing strategies based on audience insights from Songbird, focusing on cost-effective digital channels.
- Performance Analysis: After release, evaluate the effectiveness of marketing strategies and the track’s performance, adjusting tactics based on Songbird’s real-time data.
Key Takeaways
- Prioritize marketing efforts on tracks identified by Songbird as having high growth potential.
- Leverage Songbird’s analytics for strategic marketing and track selection decisions.
Label Manager Playbook 2: Data-Driven Artist Development and Release Planning
Objective
Support artist growth and plan strategic releases based on comprehensive, data-driven insights to ensure long-term sustainability and profitability.Strategies
- Artist Analysis: Analyze signed artists’ performance with Songbird’s Analytics to identify opportunities for growth.
- Audience Alignment: Match artists’ branding and music with identified audience preferences using Songbird’s insights.
- Strategic Releases: Schedule releases strategically, taking advantage of Songbird’s market analysis to identify optimal timing.
- Engagement Strategies: Craft tailored marketing and social media strategies based on target audience insights provided by Songbird.
Key Takeaways
- Use Songbird’s comprehensive data analysis tools for informed artist development and release planning.
- Continuously refine strategies based on Songbird’s performance analytics and market insights.
Label Manager Playbook 3: Cost-Effective Marketing for Catalog Optimization
Objective
Enhance the streaming performance and revenue of existing music catalogs with minimal additional marketing expenditure.Strategies
- Catalog Review: Identify underperforming tracks with potential for growth using Songbird’s Analytics.
- Targeted Marketing: Develop and implement marketing strategies based on audience insights from Songbird, focusing on cost-effective channels.
- Engagement Monitoring: Track the effectiveness of marketing initiatives and adjust strategies based on real-time data from Songbird.
Key Takeaways
- Optimize marketing spend by focusing on tracks with latent potential as identified by Songbird.
- Employ Songbird’s detailed analytics for strategic decision-making and marketing optimization.